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	<title>groSolar Blog &#187; Jeff Wolfe</title>
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	<description>groSolar Blog</description>
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		<title>&#8220;We need a green bank. Actually, we need a bank.&#8221;</title>
		<link>http://blog.grosolar.com/2009/09/02/we-need-a-green-bank-actually-we-need-a-bank/</link>
		<comments>http://blog.grosolar.com/2009/09/02/we-need-a-green-bank-actually-we-need-a-bank/#comments</comments>
		<pubDate>Wed, 02 Sep 2009 14:33:51 +0000</pubDate>
		<dc:creator>Jeff Wolfe</dc:creator>
				<category><![CDATA[Events]]></category>
		<category><![CDATA[Edison Electric Institute]]></category>
		<category><![CDATA[groSolar]]></category>
		<category><![CDATA[Jeff Wolfe]]></category>
		<category><![CDATA[solar conference]]></category>
		<category><![CDATA[solar electricity]]></category>
		<category><![CDATA[solar panel]]></category>
		<category><![CDATA[solar speaker]]></category>

		<guid isPermaLink="false">http://blog.grosolar.com/?p=224</guid>
		<description><![CDATA[I had the pleasure of participating in the Edison Electric Institute Annual Conference in San Francisco earlier this summer. I spoke on the panel on Solar Power which was the platform for some interesting quotes including my quote from the title of this post. You can see some of the other conference quotes here.
]]></description>
			<content:encoded><![CDATA[<p>I had the pleasure of participating in the Edison Electric Institute Annual Conference in San Francisco earlier this summer. I spoke on the panel on Solar Power which was the platform for some interesting quotes including my quote from the title of this post. You can see some of the other conference quotes <a href="http://www.conferencebites.com/2009/07/edison-electric-institute.html" target="_blank">here</a>.</p>
]]></content:encoded>
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		<item>
		<title>Vision for a Green Economy</title>
		<link>http://blog.grosolar.com/2009/06/19/vision-for-a-green-economy/</link>
		<comments>http://blog.grosolar.com/2009/06/19/vision-for-a-green-economy/#comments</comments>
		<pubDate>Fri, 19 Jun 2009 12:54:54 +0000</pubDate>
		<dc:creator>Jeff Wolfe</dc:creator>
				<category><![CDATA[General Interest]]></category>
		<category><![CDATA[Social Responsibility]]></category>
		<category><![CDATA[green economy]]></category>
		<category><![CDATA[green jobs]]></category>
		<category><![CDATA[groSolar]]></category>
		<category><![CDATA[Jeff Wolfe]]></category>
		<category><![CDATA[solar energy]]></category>

		<guid isPermaLink="false">http://blog.grosolar.com/?p=91</guid>
		<description><![CDATA[This is a crazy idea. And I wish I was not here. But sometimes the only sane alternative is to be crazy, and sometimes we have things we NEED to get done.
The steps outlined here are all necessary, fundamental, and critical to business growth. groSolar is a fantastic example of what our economic system can [...]]]></description>
			<content:encoded><![CDATA[<p>This is a crazy idea. And I wish I was not here. But sometimes the only sane alternative is to be crazy, and sometimes we have things we NEED to get done.</p>
<p>The steps outlined here are all necessary, fundamental, and critical to business growth. groSolar is a fantastic example of what our economic system can do and repeat. Unfortunately, creating 20, even 100 companies like groSolar does not solve our problem. What we need is the integration of all the ideas presented here and more, across the economy. We need a realization that together, as community in the broadest sense of the word, not only do we all thrive, it&#8217;s actually the only way we can survive.  As I said above, the confluence of events that brings us here today is no less than the need to reorder our economy, restructure the biggest industry in the world (energy), retrain a huge percentage of our workforce, and save our planet.</p>
<p>I&#8217;ve said before that I&#8217;m an evolutionary technology person (there is no silver bullet), and a revolutionary business person. Of course, I&#8217;m evolutionary in a rapidly changing technology driven world, and I&#8217;m revolutionary in a market-driven economy. But listen to where we need to go. I warn you that I am not an economist, or even a learned student of business. I am a person operating in this environment, I sometimes feel thrust in from the outside. This perspective has often been useful, as well as frustrating, (some would say dangerous), but it is my perspective on where we need to go.<span id="more-91"></span></p>
<ul>
<li><strong>Business needs to be part of the solution.</strong> Too often business believes it has a right to exist outside of any common good, or that simply &#8220;creating wealth&#8221;, is enough good. Business needs to understand that creation of wealth for a few at the expense of many, or at the expense of the Earth which is at the expense of many, is not an acceptable, sustainable, or rational model. Business needs to understand that the advance and success of business requires the advance and success of labor and environment, as well as capital.</li>
<li><strong>Labor needs to be part of the solution. </strong>And I define labor in the broadest possible terms, organized and unorganized, represented and unrepresented. Too often labor has become subjugated to the needs of its own management, or to the dictates of its own subculture instead of the needs of its individual workers, business, and the society that we all live in. Labor needs to understand that appropriate skills need to get appropriate pay and benefits, and that in crafting the pay and benefits appropriately, more long term stable work conditions can be created, meaning a better quality of living. If you all knew groSolar&#8217;s award-winning pay and benefit plans, you&#8217;d understand what I mean by appropriate.</li>
<li><strong>Capital markets need to be part of the solution.</strong> Currently everyone seeks to &#8220;beat the market&#8221;, and this pushes businesses (and labor) to extremes to make this happen. Of course only half the market can beat the market at any given time, so this is a rather futile chase, creates instability, and leads capital to pursue short term profits and market timing on a grand scale instead of long term success. Capital markets need to accept longer returns. Risk needs to be rewarded, otherwise no risk occurs. But the relentless pursuit of continually increasing margins and profits is, logically, unsustainable economically and environmentally. In the words of the Investors Forum, we need &#8220;Patient Capital&#8221;. We also need Endeavor Capital instead of Venture Capital. An endeavor attempts to create a solution to a problem. A venture seeks to create something whether there is a problem or not, sometimes creating the problem in order to sustain the venture. It seems we&#8217;ve got enough problems, let&#8217;s focus our capital on them in a sustainable way.</li>
<li><strong>Environment needs to be part of the solution.</strong> What I&#8217;ve said above is that we all need to throw out our preconceived notion of how to work together, and create new thinking. We need to do the same in the environmental movement. That movement needs to understand that if we are to continue to inhabit this Earth in numbers like we do now there must be a plan to do that. And that plan will include building some wind turbines on ridgelines, and some solar power plants in the desert, and some biomass plants in many areas. And they need to understand that the costs to the environment in one area WILL be carried by environmental savings in another. Oh I wish we had enough time to do this slowly, and be sure to not make any mistakes. But the failure of the environmental community to protect us from the worst environmental disaster of them all, saving a few unique species here and there while allowing a mass extinction to start, means that the environmental community needs to join in saying ‘Yes&#8217; to renewable energy development, quickly, and on large scale.</li>
<li><strong>People need to be part of the solution.</strong> We are all labor, we are all business, and we are all capital. But we are all people. Our culture, the way we think about things, needs to change. We need to understand that we have the power to change the world, and that we are, right now, changing it in bad ways. We need to understand that we are told many lies, and we need to open our eyes and see things for ourselves. We need to learn to trust science and learning, not spin and marketing. We need to understand that in America we are given so much, it is our responsibility to lead the world.  People need to become motivated by these facts. Only by adding culture into the motivations of business, labor, capital, and environment,  can we truly find the balance in the world that we need.</li>
<li>It turns out that this last one, culture, is the key to it all. With the right culture, labor, business, capital, and environment all understand that they are one, that they each have value as themselves, but only realized if they act as a whole.</li>
</ul>
<p><strong><em>And the solution needs to happen fast, and it&#8217;s big.</em></strong> Currently, the US solar industry has total revenues of about $3 billion per year. That is only 1/6 of the revenue attributed to US Mother&#8217;s Day, and 1/50 of the revenues attributed to a typical US Christmas season. You&#8217;ve all heard of Moore&#8217;s Law.. We need to grow the solar industry and other renewable industries at a rate equal to Moore&#8217;s Law. We need to not rest on our laurels, we need to cast off our laurels so they do not slow us down. We need to think in new ways, we need to break old rules where they are not helpful. Most of all, we need to understand that we&#8217;ve just started, and that we need to keep moving, not reflect, contemplate, and consider small demonstrations. The successes of the past years have merely dug the lowest groundwork for us to build on. And while we still think we have enough time to build these industries, we have no time to spare.</p>
<p>Put another way, we need to think as big as big oil. The solar industry&#8217;s US revenues are currently equal to about 2 days of ExxonMobil&#8217;s annual revenues. That&#8217;s based on installing 0.4 GigaWatts last year, a quantity that produces the equivalent of about 1/10 the electrical output of one large fossil fired power plant. And there are some who think we want to grow the industry aggressively to install upwards of 10 GW per year in 2020. That&#8217;s 25  times our current annual US installations. That would be about equal to the output of 2 or 3 fossil fired plants. That&#8217;s not what I call change, and the math simply does not work to solve our problems. And I for one am working FAR too hard to have this industry not succeed in beating climate change. So what do we need to achieve? My math says we need to get to 125 GW of installations per year, or 300 times what we did in 2008, to make a real difference. That&#8217;s HUGE, right? Well, no. It&#8217;s about as big as ExxonMobil, one oil company, somewhere around $450 billion of revenue spread over many companies. This CAN be done. But we need to think in those terms. We need to grow at 67% per year, the same as Moore&#8217;s Law, about the same as the speed of Prius adoption and cell phone use.</p>
<p>So let&#8217;s take those shuttered and soon to be shuttered GM and Chrysler plants and start building wind turbines and solar panels. Let&#8217;s retrain their workers for production. Let&#8217;s take the skilled people who built production housing and retrain them for PV and solar thermal installation, and let&#8217;s train masses of people for weatherization. This all needs an economic kick start from the government, but once started, it will drive itself strongly.</p>
<p>How do we effect this change? <em>(I mean beyond drinking more caffeine?)</em></p>
<p>A few suggestions:</p>
<ul>
<li>To EVERY corporate and personal Mission Statement on the planet, we add the following words to the end &#8220;&#8230;in harmony with the Earth.&#8221; Sustainability must become elemental in business. This is culture change.</li>
<li>Capital is asked to be creative AND patient, while funding Endeavors, not Ventures. Capital is asked to make new rules, and look for returns in different ways. Shouldn&#8217;t SJF get a return from the government for creating or retaining 4900 jobs?</li>
<li>Government is asked to invest, without a clear immediate dollar return, similar to the investment in land, and public projects during the great depression, and now in GM and Chrysler.</li>
<li>Labor is asked to bring opportunities and solutions to the table, not demands. Labor can accelerate implementation of these goals as fast as any other sector.</li>
<li>Business is asked to stop striving for the expected, and break the mold of following the past. What we&#8217;ve learned from business&#8217; past is that it&#8217;s not sustainable, is typically inequitable, and not very efficient in the long term.  How about a complete end to quarterly reporting, a crackdown on frivolous shareholder suits, and the repeal of the requirement to always return the maximum short term dollar to shareholders, no matter what it means for the long term.</li>
<li>Business,  labor, capital and environment are asked to partner to achieve the goals of the endeavor. In other words, we all work together like crazy to save the planet.</li>
</ul>
<p>I&#8217;m just the guy at the front of the room who says thank you for all you all have done, for helping to bring us to this place we are at. But I&#8217;m also going to tell you that you are not done, there is no time for rest, and NOW is the time to redouble our efforts and achieve the vision I have laid out above. Together, under this vision, we can:</p>
<ul>
<li>Create not just good jobs, but good careers for all.</li>
<li>Create a business model where there is a component of working for the common good embodied deep in the business mission and actions.</li>
<li>Use our world&#8217;s capital, in all its forms, to create a sustainable home for humankind and all those who we share this Earth with, thus creating a stable economic and environmental climate, so intertwined as to be one.</li>
<li>Create a world better for everyone than the one we have today.</li>
</ul>
<p>This is a crazy idea. We will win, not by losing our senses, but by gaining control of them.</p>
<p>We are the people we&#8217;ve been looking for. This is the moment. Let&#8217;s go do it.</p>
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		<title>An Entrepreneur&#8217;s Green Jobs Creation Story</title>
		<link>http://blog.grosolar.com/2009/06/16/an-entrepreneurs-green-jobs-creation-story/</link>
		<comments>http://blog.grosolar.com/2009/06/16/an-entrepreneurs-green-jobs-creation-story/#comments</comments>
		<pubDate>Tue, 16 Jun 2009 15:15:47 +0000</pubDate>
		<dc:creator>Jeff Wolfe</dc:creator>
				<category><![CDATA[Climate Change]]></category>
		<category><![CDATA[Events]]></category>
		<category><![CDATA[General Interest]]></category>
		<category><![CDATA[Social Responsibility]]></category>
		<category><![CDATA[Borrego Solar]]></category>
		<category><![CDATA[Chesapeake Solar]]></category>
		<category><![CDATA[clean energy]]></category>
		<category><![CDATA[Cleantech Group]]></category>
		<category><![CDATA[David Kirkpatrick]]></category>
		<category><![CDATA[Dori Wolfe]]></category>
		<category><![CDATA[Energy Outfitters]]></category>
		<category><![CDATA[groSolar]]></category>
		<category><![CDATA[Jeff Wolfe]]></category>
		<category><![CDATA[Majorca Carter]]></category>
		<category><![CDATA[Nicholas Parker]]></category>
		<category><![CDATA[SJF Ventures]]></category>
		<category><![CDATA[solar energy]]></category>

		<guid isPermaLink="false">http://blog.grosolar.com/?p=90</guid>
		<description><![CDATA[Below are some comments from a session I moderated at PV America in Philadelphia on June 9:
The confluence of events that has brought us here today is staggering.
Once upon a time, a husband and wife decided to leave Chicago and return to Vermont to &#8220;simplify&#8221; their lives, and follow their passion to create a small [...]]]></description>
			<content:encoded><![CDATA[<p><em>Below are some comments from a session I moderated at PV America in Philadelphia on June 9:</em></p>
<p>The confluence of events that has brought us here today is staggering.</p>
<p>Once upon a time, a husband and wife decided to leave Chicago and return to Vermont to &#8220;simplify&#8221; their lives, and follow their passion to create a small solar energy company. Then they come to understand the magnitude of climate change, and this couple decides they should work on solving it. (Naiveté has always been a strong suit). And so groSolar began.</p>
<p>Business school case studies will be written about this time in the solar industry, and the business transformations that occurred.  <span id="more-90"></span>More examples:</p>
<ul>
<li>An entrepreneurial solar enthusiast transitions his solar company into a recycling company when solar tax credits are unwisely rescinded, and then after that success becomes a venture capitalist in order to promote his ideals before his wallet. History will look back on <a href="http://www.sjfund.com/?id=62" target="_blank">Dave Kirkpatrick</a> as a visionary.</li>
<li>A woman working to bring social justice through economic and non-economic motivations that help all people, creating a ‘contingency of the whole&#8217; instead of combatants of the parts. <a href="http://www.ted.com/speakers/majora_carter.html" target="_blank">Majorca Carter</a> is an inspiring leader.</li>
<li><a href="http://cleantech.com/about/team.cfm" target="_blank">Nicholas Parker, Cleantech Group </a> &#8211; Parker pioneered the first sustainability-driven private equity fund, participated in one for the first solar initial public offerings, and introduced the clean investment concept to the business community.</li>
</ul>
<p>Why are we all doing this? Aren&#8217;t there easier ways to make money? Aren&#8217;t there better ways to have a simple life? (We blew that one!) Sure there are. But is there any more important task and mission at hand than the solution of climate change? While I don&#8217;t sleep much as it is, I could not sleep at all if I thought we were not bringing our personal best to the fight and solution.</p>
<p>Of course, that&#8217;s not the only reason we&#8217;re here. The confluence of events that brings us here today is no less than the need to reorder our economy, restructure the biggest industry in the world (energy), retrain a huge percentage of our workforce, and save our planet. Because as Al Gore said so well almost a year ago, &#8220;We&#8217;re borrowing money from China to buy oil from the Persian Gulf to burn it in ways that destroy the planet. Every bit of that&#8217;s got to change.&#8221; That&#8217;s why we&#8217;re doing this, that&#8217;s why we&#8217;re here.</p>
<p>And this is why the good Lord gave us caffeine.</p>
<p><span style="color: #888888">Each of these tasks is fundamentally impossible given our current economic structures</span>. <em>Fortunately</em>, they are all occurring at once, creating a synergy whereby they collectively present an opportunity for success that does not exist with each item individually.  We find ourselves in a situation where we must succeed at them all, or fail completely.</p>
<ul>
<li>Without the failure of our economy, we would not have so many workers, at all levels, available to retrain and repurpose.</li>
<li>Without the climate crisis, we would not have a large enough problem to solve. And that is what our economy is really good at, solving large problems.</li>
<li>Unless oil and other traditional fossil energy sources were peaking in capacity, soon to decline sharply, and coming from increasingly insecure and unfriendly parts of the world, we would not have the strong cost and continuity incentives to change our energy industry</li>
<li>Unless all of these were happening simultaneously, we would not have sufficient motivations to solve the climate crisis. As it is, we still need to leverage and reinforce these motivations to create the level of change we need.</li>
</ul>
<p>As an example of what we need to do, the groSolar story is interesting. What groSolar has done to-date is to create:</p>
<ul>
<li>The largest 100% US owned solar distribution company.</li>
<li>The 4th largest residential solar installation company in the US</li>
<li>A large commercial systems integrator, pleased to announce today that we are underway with the largest PV project for Progress Energy in North Carolina, a 2.2 MW system.</li>
<li>The leading downstream brand for solar energy in the United States</li>
<li>An award winning company for our work environment</li>
<li>An award winning company for our socially responsible business practices</li>
<li>A force for policy change at the state and local levels.</li>
</ul>
<p>We now have about 200 employees, 4 distribution centers with a fifth coming, residential work in 11 states, and a growing commercial channel. We&#8217;re the second fastest growing company of any kind in Vermont, and while Vermont is a small state, it&#8217;s still a growth rate of 3790+%, over the last 5 years, which is pretty good in any state.</p>
<p>It is our growth rate that has allowed us to more strongly influence policy, and that is a lesson for us all. Legislators truly care about only a few things, and one of the top is job creation. Our growth rate and potential possible future growth rate allowed us to have the force of presence and stature to push through the first legislated feed in tariff bill in the US in Vermont last month, over the Governor&#8217;s strident objections. The lesson here is that when we create strong growth, we can use it to create the environment for even stronger growth. And when business and labor work together to create the jobs, our leverage is extended.</p>
<p>We&#8217;ve gotten here through a series of three acquisitions and three financings. Our first acquisition was Energy Outfitters, which made us a nationwide distribution company. The subsequent two were regional installation companies, Chesapeake Solar in Maryland, and Borrego Solar residential division in California and Massachusetts. Combined, they have provided us with the foundation to attract investment and grow like crazy.</p>
<p>But the acquisitions did not create the growth, the growth allowed the acquisitions. Through a series of three financings, we have gained the financial foundations to allow us to build the management foundations that can drive, accept, and accommodate the growth. Our management team includes a COO, CFO and CIO, as well as VPs for construction, sales, and marketing. These people bring a diversity and depth of experience and ability to groSolar far beyond what my wife and I could have dreamed when we started 11 years ago.</p>
<p>Our first financing was lead by David Kirkpatrick of <a href="http://www.sjfund.com/" target="_blank">SJF Ventures</a>. Working with Dave has been great &#8211; not just for our capital raises, but also for our business development, PR, policy, and workforce plans. Dave helped us create a broad-based option plan has been a big assistance in recruitment (there&#8217;s that partnering with labor again). SJF has also been active in and supportive of solar industry policy at both the state and federal level. The combination of Venture Capitalist and non-profit organization is perhaps unmatched in the venture community, and is helping to move the capital markets toward where they need to go.</p>
<p>So groSolar has built an incredible management team, backed by very strong financers, supporting a true national brand. It certainly was crazy to think that could happen even five years ago.</p>
<p>Dori and I got into solar because, well, we thought it was cool, and thought we needed some clean energy in our mix. We did not understand the climate crisis. No one understood energy security. And our economy was doing fine, or so we thought. I had not planned on leading formation of national energy policy, or implementation, on working to figure out how to retrain, empower, and strategize with labor, and attempt to finance one of the fastest growing companies in the country. But, that&#8217;s about where I&#8217;m at.</p>
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		<title>My Comments from the North America Climate Presenter&#8217;s Summit</title>
		<link>http://blog.grosolar.com/2009/05/19/my-comments-from-the-north-america-climate-presenters-summit/</link>
		<comments>http://blog.grosolar.com/2009/05/19/my-comments-from-the-north-america-climate-presenters-summit/#comments</comments>
		<pubDate>Tue, 19 May 2009 18:23:49 +0000</pubDate>
		<dc:creator>Jeff Wolfe</dc:creator>
				<category><![CDATA[Climate Change]]></category>
		<category><![CDATA[Events]]></category>
		<category><![CDATA[Al Gore]]></category>
		<category><![CDATA[groSolar]]></category>

		<guid isPermaLink="false">http://blog.grosolar.com/?p=82</guid>
		<description><![CDATA[I am at the North American Climate presenter&#8217;s Summit. I am privileged, and burdened, by being one of the 1200 people in the US trained by Al Gore to deliver his climate slideshow. I say privileged because it is an incredible group of people and fantastic training. I say burdened because, well, ignorance is bliss, [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://blog.grosolar.com/files/2009/05/jeff-wolfe-signining-climate-thing.jpg"><img class="alignleft alignnone size-medium wp-image-83" style="margin: 5px;float: left" src="http://blog.grosolar.com/files/2009/05/jeff-wolfe-signining-climate-thing-225x300.jpg" alt="" width="225" height="300" /></a>I am at the North American Climate presenter&#8217;s Summit. I am privileged, and burdened, by being one of the 1200 people in the US trained by Al Gore to deliver his climate slideshow. I say privileged because it is an incredible group of people and fantastic training. I say burdened because, well, ignorance is bliss, and not only am I not allowed to be ignorant, I am required to understand and spread both the message of the crisis confronting us and the solutions we must undertake immediately.</p>
<p>We&#8217;re getting updated science from some of the leaders in climate science. We&#8217;re getting information on human health effects (right now while I&#8217;m multi-tasking and typing this actually). We&#8217;re getting information on the just released draft of the Waxman -Markey climate bill. And of course, we&#8217;re getting motivation and direction for immediate action.</p>
<p style="text-align: left">The overriding message is that the time is now, this is the moment. Historians look back through time and note those periods when significant change happened. It is unusual to be able to understand at the time of occurrence, that this is an historic moment in the history of the world. This is such a moment, such a time.<br />
<span id="more-82"></span><a href="http://blog.grosolar.com/files/2009/05/jw-signing-climate-project.jpg"><img class="alignleft alignnone size-medium wp-image-84" style="margin: 5px;float: left" src="http://blog.grosolar.com/files/2009/05/jw-signing-climate-project-225x300.jpg" alt="" width="225" height="300" /></a>Such a moment for what? As Paul Krugman said Thursday, &#8220;It&#8217;s time to save the planet.&#8221; How? Most immediately get climate legislation passed in the US Congress before the Copenhagen climate conference. The Waxman &#8211; Markey bill is not perfect, but it&#8217;s pretty good, and is a start. Let&#8217;s start. What we&#8217;ll find once we start is that saving the planet has a whole bunch of benefits! Energy security, green jobs, economic recovery, controlled and perhaps reduced energy costs, healthier lifestyles, and a more peaceful world. Yes, China is a huge problem. They will follow, or join us in leading, but we&#8217;ll never know unless we lead.</p>
<p>Can we afford it? On a purely economic basis, yes. We&#8217;re wasting $420 billion dollars per year due to electrical system outages and electrical system inefficiencies. We&#8217;re spending unknown (at least to me) billions treating disease from pollution that is avoidable (like asthma due to air quality issues) and will spend many billions more fighting diseases brought on by climate change. Frankly, we cannot afford to not beat climate change on a pure economic basis. Of course, there is also the question about where we will all live if we don&#8217;t beat it and stabilize global temperature increase to 2 degrees. Last I knew this Earth is our only option.</p>
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		<title>Marketing, ERP, and the Speed of Solar</title>
		<link>http://blog.grosolar.com/2009/04/27/marketing-erp-and-the-speed-of-solar/</link>
		<comments>http://blog.grosolar.com/2009/04/27/marketing-erp-and-the-speed-of-solar/#comments</comments>
		<pubDate>Mon, 27 Apr 2009 18:00:27 +0000</pubDate>
		<dc:creator>Jeff Wolfe</dc:creator>
				<category><![CDATA[General Interest]]></category>

		<guid isPermaLink="false">http://blog.grosolar.com/?p=68</guid>
		<description><![CDATA[There is a lot happening in the solar world, and the world of groSolar. New marketing initiatives (watch not only for new graphics, but amazing new price offers in some areas), residential financing (MA and CA), and new technology that makes systems easier to install (read: less expensive), are but three of the areas we [...]]]></description>
			<content:encoded><![CDATA[<p class="MsoNormal" style="margin: 0in 0in 10pt"><span style="font-size: small;font-family: Calibri">There is a lot happening in the solar world, and the world of groSolar. New marketing initiatives (watch not only for new graphics, but amazing new price offers in some areas), residential financing (MA and CA), and new technology that makes systems easier to install (read: less expensive), are but three of the areas we are working in. Doing a complete overhaul of our business process and interface to our ERP (NetSuite), while keeping everything running at break-neck speed, is simply business as usual for us. </span></p>
<p class="MsoNormal" style="margin: 0in 0in 10pt"><span style="font-size: small;font-family: Calibri">To continue growing in this economy means that we must not only control costs, but also understand them. The upgrades to the ERP allow us greater visibility, faster, with less effort. We’ve done this before, and as our business continues to grow, we’ll do it again. It is this continued investment in process and systems that continues to set groSolar apart (along with our amazingly broad and deep management team!)</span></p>
<p class="MsoNormal" style="margin: 0in 0in 10pt"><span style="font-size: small;font-family: Calibri">All this, taken together, is what creates what we call “The Speed of Solar”. Hang on tight, we’re not slowing down.</span></p>
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		<title>Senator Bernie Sanders on Climate Change</title>
		<link>http://blog.grosolar.com/2007/11/28/senator-bernie-sanders-on-climate-change/</link>
		<comments>http://blog.grosolar.com/2007/11/28/senator-bernie-sanders-on-climate-change/#comments</comments>
		<pubDate>Wed, 28 Nov 2007 23:02:48 +0000</pubDate>
		<dc:creator>Jeff Wolfe</dc:creator>
				<category><![CDATA[Climate Change]]></category>

		<guid isPermaLink="false">http://blog.grosolar.com/2007/11/28/senator-bernie-sanders-on-climate-change/</guid>
		<description><![CDATA[Senator Bernie Sanders has written the following article, just published in The Nation (link to article here) Since it says what I&#8217;d like to say, and is well written, I thought I&#8217;d post here as well. And I&#8217;d also like to note that it&#8217;s a priviledge to live in the state of Vermont, with such [...]]]></description>
			<content:encoded><![CDATA[<p>Senator Bernie Sanders has written the following article, just published in The Nation <a href="http://www.thenation.com/doc/20071210/sanders">(link to article here)</a> Since it says what I&#8217;d like to say, and is well written, I thought I&#8217;d post here as well. And I&#8217;d also like to note that it&#8217;s a priviledge to live in the state of Vermont, with such a great Congressional delegation.</p>
<p>Jeff</p>
<p>Global Warming Is Reversible</p>
<p>by BERNIE SANDERS</p>
<p>&#8220;Scientists now tell us that the crisis of global warming is even worse than their earlier projections. Daily front-page headlines of environmental disasters give an inkling of what we can expect in the future, multiplied many times over: droughts, floods, severe weather disturbances, loss of drinking water and farmland and conflicts over declining natural resources.</p>
<p>Yet the situation is by no means hopeless. Major advances and technological breakthroughs are being made in the United States and throughout the world that are giving us the tools to cut carbon emissions dramatically, break our dependency on fossil fuels and move to energy efficiency and sustainable energy. In fact, the truth rarely uttered in Washington is that with strong governmental leadership the crisis of global warming is not only solvable; it can be done while improving the standard of living of the people of this country and others around the world. And it can be done with the knowledge and technology that we have today; future advances will only make the task easier.</p>
<p>What should we be doing now?</p>
<p>First, we need strong legislation that dramatically cuts back on carbon emissions. The Global Warming Pollution Reduction Act (S. 309), a bill that I introduced with Senator Barbara Boxer and that now has eighteen co-sponsors, would reduce greenhouse gas emissions by 80 percent by the year 2050.</p>
<p>Second, if the federal government begins the process of transforming our energy system by investing heavily in energy efficiency and sustainable energy, we can accomplish the 80 percent carbon reduction level and, at the same time, create millions of high-paying jobs.</p>
<p>Energy efficiency is the easiest, quickest and least expensive path toward the lowering of carbon emissions. My hometown of Burlington, Vermont, despite strong economic growth, consumes no more electricity today than it did sixteen years ago because of a successful effort to make our homes, offices, schools and other buildings more energy-efficient. In California, which has a growing economy, electric consumption per person has remained steady over the past twenty years because of that state&#8217;s commitment to energy efficiency.</p>
<p>Numerous studies tell us that retrofitting older buildings and establishing strong efficiency standards for new construction can cut fuel and energy consumption by at least 40 percent. Those savings would increase with the adoption of new technologies such as LED light bulbs, which consume as little as 10 percent of the electricity that incandescent bulbs do and last twenty years.</p>
<p>Transportation must also be addressed in a serious manner. It is insane that we are driving cars today that get the same twenty-five miles per gallon that US cars did twenty years ago. If Europe and Japan can engineer their vehicles to average more than forty-four miles per gallon, we can do at least as well. Simply raising fuel-efficiency standards to forty miles per gallon would save roughly the same amount of oil as we import from Saudi Arabia and would dramatically lower carbon emissions. We should also rebuild and expand our decaying rail and subway systems and provide energy-efficient buses in rural America so that travelers have an alternative to the automobile.</p>
<p>Sustainable energies such as wind, solar and geothermal have tremendous potential and often cost no more than fossil fuels (and, in some cases, even less). Increased production and research should cause sustainable energy prices to decline steeply in the future.</p>
<p>Wind power is the fastest growing source of new energy in the world and in the United States, but we have barely begun to tap its potential. Denmark, for example, generates 20 percent of its electricity from wind. We should be supporting wind energy not only through the creation of large wind farms in the appropriate areas but through the use of small, inexpensive wind turbines available today that can be used in homes and farms throughout rural America. These small turbines can produce, depending on location, more than half the electricity that an average home consumes while saving consumers money on their electric bills.</p>
<p>Solar energy is another rapidly expanding technology. In Germany, a quarter of a million homes are now producing electricity through rooftop photovoltaic units, and the cost of that technology is expected to decline steeply. California is providing strong incentives so that 1 million homes will have solar units in the next ten years. The potential of solar energy, however, goes far beyond rooftop photovoltaic units. Right now, in Nevada, a solar plant is generating fifty-six megawatts of electricity. According to the National Renewable Energy Laboratory of the US Energy Department, &#8220;Solar energy represents a huge domestic energy resource for the United States, particularly in the Southwest where the deserts have some of the best solar resource levels in the world. For example, an area approximately 12 percent the size of Nevada has the potential to supply all of the electric needs of the United States.&#8221;</p>
<p>As a strong indication of what the future holds, Pacific Gas and Electric, the largest electric utility in the country, has recently signed a contract to build a 535-megawatt solar thermal plant in the Mojave Desert. This plant, which should be operating in about four years, will have an output equivalent to a small nuclear power plant and will produce electricity for about 400,000 homes. Most important, the price of the electricity generated by this plant, about 10 cents per kilowatt hour, is competitive with other fuels today and will be much cheaper than other fuels by the end of the twenty-five-year contract. Experts in the industry say that dozens of these plants can be built within the next twenty years.</p>
<p>Geothermal energy, the heat from deep inside the earth, is another overlooked resource with real potential. It is free, renewable and can be used for electricity generation and direct heating. A recent report for the US Energy Department by the Massachusetts Institute of Technology suggests that geothermal could supply 100,000 megawatts of new carbon-free electricity at less than 10 cents per kilowatt hour, the going rate today. It is estimated that electricity from geothermal sources could provide 10 percent of the US baseload energy needs in 2050.</p>
<p>As the nation at last confronts global warming, it is no time for denial, greed, cynicism or pessimism. It is a time for vision and international leadership. It is a time for transforming our energy system from the polluting and carbon-emitting technologies of the nineteenth century into the unlimited and extraordinary energy possibilities of the twenty-first. When we do that we will not only solve the global warming crisis; we will open up unimaginable opportunities for improving life all over the planet.&#8221;</p>
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		<title>groSolar, and the rest of the country, StepsItUp!</title>
		<link>http://blog.grosolar.com/2007/11/04/stepitup-concord-massachusetts/</link>
		<comments>http://blog.grosolar.com/2007/11/04/stepitup-concord-massachusetts/#comments</comments>
		<pubDate>Sun, 04 Nov 2007 20:29:20 +0000</pubDate>
		<dc:creator>Jeff Wolfe</dc:creator>
				<category><![CDATA[Climate Change]]></category>
		<category><![CDATA[Events]]></category>

		<guid isPermaLink="false">http://blog.grosolar.com/2007/11/04/stepitup-concord-massachusetts/</guid>
		<description><![CDATA[This is the week of &#8220;StepItUp&#8221;, the campaign led by Bill McKibben one year ahead of the &#8216;08 elections. The idea being to reaise awareness of climate change and make it a campaign issue. This was certainly a StepItUp week for me personally and groSolar.
:
I attended 5 different events in 4 states, making a presentation [...]]]></description>
			<content:encoded><![CDATA[<p>This is the week of &#8220;StepItUp&#8221;, the campaign led by Bill McKibben one year ahead of the &#8216;08 elections. The idea being to reaise awareness of climate change and make it a campaign issue. This was certainly a StepItUp week for me personally and groSolar.<br />
:<br />
I attended 5 different events in 4 states, making a presentation or being on a panel in each one. That was:</p>
<li>Manchester, NH at the going Green Expo, (&#8221;Solar Energy &#8211; Making It Easy for You&#8221;)</li>
<li>Massachusetts H2 Coalition, Clean Energy Conference, &#8220;Solar Panel&#8221;</li>
<li>Investing in Solar II in Las Vegas, &#8220;Commercial and Residential Aggregated Rooftop Projects&#8221;</li>
<li>Vermont investors Forum &#8220;Introduction to CleanTech / GreenTech panel&#8221;</li>
<li>Vermont Environmental Consortium, Environmental Careers in the Era of Fossil Fuel Depletion and Climate Change&#8221;</li>
<p>So that was bad for carbon emissions, and good for getting our message out more broadly. And based upon response, I&#8217;ll be speaking quite a bit more going forward.</p>
<p>Dori, my wife, co-founder, and continuing partner, was active in getting the StepItUp message out. We had some signs made up and distributed. Photos are just coming in to our <a href="http://grosolar.com/article/view/18336/1/2511/">website</a> and the <a href="http://stepitup2007.org">StepItUp</a> web site. It&#8217;s not too late to add your photo, the action continues! Go to <a href="http://grosolar.com/yardsign_2007/">Take Action now</a> and get a yard sign, then follow the instructions we&#8217;ll send with it to submit your picture. It&#8217;s easy, it&#8217;s fun, and it helps get the message out!</p>
<p>As part of our action, we also financially supported the StepItUp actions in Burlington, Vermont and Concord, Massachusetts. groSolar also attended the StepItUp event in Concord, MA. (Thanks Kevin!) Like most locations in New England, the weather was dreadful, keeping numbers down. But what impressed us was that no elected officials failed to show. U.S. Senator John Kerry, U.S. Rep. Niki Tsongas and several state legislators were right on time. And the location!!! Just steps from the famous North Bridge in Concord where the first shots of the Revolution were fired. And a few more steps from The Old Manse, the house owned first by Emerson’s father and then by Nathaniel Hawthorne and visited frequently by Thoreau. What would they be thinking today as climate change legislation is slowed in Congress by legislators worried about preserving the carbon-based economy?</p>
<p>About 50 hardy souls braved the monsoon-like weather and delivered their pitch to the political leaders. Kerry said not one more old-fashioned coal-fired power plant should be built anywhere in the world unless it has the latest in clean technology and has the ability to sequester the carbon. He called also for major new funding for solar, wind and other renewables, nothing short of an energy revolution. Thoreau would have been proud.</p>
<p>the whole thing about StepItUp is to START actions, not be the only action. Keep it moving. Stay tuned to StepItUp, and <a href="http://www.1sky.org/">1Sky</a>. Meanwhile,</p>
<li>Keep those letters to the editors flowing</li>
<li>Keep calling your Congressman, and their staff</li>
<li>Keep taking your own actions</li>
<p>Make this the subject of cocktail party, dinner time, and office conversation!</p>
<p>If we all work on this, we CAN not only make a difference, we can make the difference we need to make.</p>
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		<title>An Extreme Day</title>
		<link>http://blog.grosolar.com/2007/09/11/an-extreme-day/</link>
		<comments>http://blog.grosolar.com/2007/09/11/an-extreme-day/#comments</comments>
		<pubDate>Tue, 11 Sep 2007 15:48:15 +0000</pubDate>
		<dc:creator>Jeff Wolfe</dc:creator>
				<category><![CDATA[Events]]></category>
		<category><![CDATA[Social Responsibility]]></category>

		<guid isPermaLink="false">http://blog.grosolar.com/2007/09/11/an-extreme-day/</guid>
		<description><![CDATA[I spent Monday afternoon, for the first time in a long time, on one of our solar installation crews working on a solar energy project in Vermont. And it was an honor to be there for several reasons. First, it’s an honor that the crew still let’s me work with them. They are a great [...]]]></description>
			<content:encoded><![CDATA[<p>I spent Monday afternoon, for the first time in a long time, on one of our solar installation crews working on a solar energy project in Vermont. And it was an honor to be there for several reasons. First, it’s an honor that the crew still let’s me work with them. They are a great group of people, working through adversity (also called rain), continually smiling. Of course, they let the new guy (me) do the caulking, so my hands will bear the marks of my work for a while (SikaFlex is good stuff. Does NOT come off). This crew was Amos and Hal on the roof with me, Andy at the inverter, and Dan Kinney, (the original Dan of our 4) running the show. Doc managed the logistics, and of course the rest of the groSolar team supported in their standard, but excellent, ways.</p>
<p>Second reason that this was an honor, is the project is for an <a href="http://abc.go.com/primetime/xtremehome/index.html">Extreme Makeover: Home Edition </a>house. The Vitale family has a great and touching story, which you can read more about <a href="http://www.grosolar.com/makeover_house/">here</a>, and at the <a href="http://www.McKernonGroup.com/extreme_home_makeover/index.php">McKernon Group </a>web site, where you can also donate to the family. The entire house is being built in less than a week, 106 hours to be precise, around the clock, through all kinds of weather. I was on site Friday and it was still being cleared of the former house. Today, the house was, well, a house. Not done, but more complete than many I’ve seen that are being lived in! So being involved in providing clean, renewable solar power to this deserving family is a great feeling, and great that groSolar can do it. It’s a theme that runs through a lot that we do. Our page on <a href="http://www.grosolar.com/social_programs">Social Responsibility</a> tells a lot of what we do, including our work with <a href="http://www.habitat.org/">Habitat for Humanity</a>.</p>
<p>groSolar donated all the equipment and installation labor for the entire solar power system, except for the inverter, which was donated by our new partner, <a href="http://www.pvpowered.com/">PV Powered</a>.</p>
<p>And third, well, I cannot tell you the third reason it was an honor to be on site, as I’m not allowed to give away story line. (No, I don’t think I’m on camera.) So you will just have to see the show in January (Sundays at 8/7c) to find out what makes us proud to be part of this particular Extreme Makeover.</p>
<p>So Tuesday I will ache. It takes different muscles to stand at an angle on a roof for a few hours. But I’ll feel good and groSolar will feel good, about making a difference in a small way, as we continue making a difference in the larger world.</p>
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		<title>Global Warming Mis-information</title>
		<link>http://blog.grosolar.com/2007/07/29/global-warming-mis-information/</link>
		<comments>http://blog.grosolar.com/2007/07/29/global-warming-mis-information/#comments</comments>
		<pubDate>Sun, 29 Jul 2007 19:42:31 +0000</pubDate>
		<dc:creator>Jeff Wolfe</dc:creator>
				<category><![CDATA[Climate Change]]></category>

		<guid isPermaLink="false">http://blog.grosolar.com/2007/07/29/global-warming-mis-information/</guid>
		<description><![CDATA[Sorry for the extended absence. The solar industry is growing rapidly, as is groSolar. We are currently undertaking an additional capital raise to further accelerate our growth, and that is consuming what extra bandwidth I had for writing. If it’s any consolation, I think about writing here often, and sincerely appreciate those who have sent [...]]]></description>
			<content:encoded><![CDATA[<p>Sorry for the extended absence. The solar industry is growing rapidly, as is groSolar. We are currently undertaking an additional capital raise to further accelerate our growth, and that is consuming what extra bandwidth I had for writing. If it’s any consolation, I think about writing here often, and sincerely appreciate those who have sent me kind notes of encouragement. I will try to write more often Mom…</p>
<p>The following is a letter I’ve just sent to our local paper, the <a href="http://www.VNews.com">Valley News</a>. While it’s specific to that paper, it also highlights a continuing and growing problem in our press today. That is the reporting of “balance” rather than “truth and opinion”. Too often today we see opinion framed in the same manner as fact. Using quotes from non-peer reviewed magazines, misstatements about what scientists are saying, and purposely misusing terms to further confuse the subject has become standard fare in the media today. Unfortunately, the problem goes well beyond global warming, and has infected all discourse today. (And yes, I’m going to blame the neo-conservatives more than the “liberals”. One fault, if you will, of liberals is that we tend to listen to other views. Even when we may have our mind made up, we allow others to hold their opinions. Frankly, I do not see that in the neo-conservative side of the media.) The motivation to write this letter came from an editorial cartoon which sows confusion over the difference between climate change and current local weather.</p>
<p>But global warming is the central issue here. While our government may go down in flames if we cannot arrest the decay and subversion currently underway, it is our world that will go down in flames if we cannot arrest global warming. While I desire neither, while I work to avoid both, clearly global warming represents a larger problem, and not one that can be “fixed later”.</p>
<p>Here is the text of my letter, which hopefully will be published this week. I’ve added in a web link to the offending editorial cartoon.</p>
<p>“It concerns and confuses me that the Valley News is still running editorial cartoons that lampoon the concept of global warming. It concerns me because global warming is real, and we have a very limited amount of time to start acting very seriously to limit the effects. Cartoons like the one in Friday’s paper (by Glenn McCoy, http://<a href="http://www.gocomics.com/glennmccoy/2007/07/10/">www.gocomics.com/glennmccoy/2007/07/10/</a>, added reference for Blog) encourage people to not take global warming seriously, and to doubt the conclusions of one of the largest scientific research efforts ever undertaken.</p>
<p>I am confused because I do not know why the Valley News published the cartoon. Was it out of some warped sense of “fair and balanced” or because the editorial staff actually has doubts, or because they found it humorous and think that everyone understands the reality of global warming. (I wish that was true.) “Fair and balanced” does not mean that opinion can be set against fact. While we still have much to learn about climate dynamics and the speed and severity of climate change, there is NO doubt in the broad scientific community that global warming is real, and is largely caused by the actions of people. Yes, there are individual scientists who do not believe that global warming is real. There are also individual scientists who believe the earth is flat, and that aliens inhabit among us. But peer-reviewed science, the kind that gets published in the name-brand science journals (“Science”, “Nature”, etc.) has 100% agreement that global warming is real and that we are causing it. When you trace back the funding for the skeptics, an amazing number turn out to be funded by the oil companies.”</p>
<p>So I hope that the Valley News can present factual news on global warming. It is the most pressing issue of our time, and needs constructive action taken, not misinformation given.”</p>
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		<title>Gas Prices round II</title>
		<link>http://blog.grosolar.com/2007/05/08/gas-prices-round-ii/</link>
		<comments>http://blog.grosolar.com/2007/05/08/gas-prices-round-ii/#comments</comments>
		<pubDate>Wed, 09 May 2007 04:42:18 +0000</pubDate>
		<dc:creator>Jeff Wolfe</dc:creator>
				<category><![CDATA[Climate Change]]></category>

		<guid isPermaLink="false">http://blog.grosolar.com/2007/05/08/gas-prices-round-ii/</guid>
		<description><![CDATA[OK, remember you saw it here first. “Unplanned refinery outages. Almost sounds like the California electric supply a few years ago.” I’ve since heard this on the radio news. (Cannot remember where, I’ve been cross country this week.) Gas prices are now officially over $3/gallon for regular. In the Pacific Northwest, prices were over $3.20/gallon [...]]]></description>
			<content:encoded><![CDATA[<p>OK, remember you saw it here first. “Unplanned refinery outages. Almost sounds like the California electric supply a few years ago.” I’ve since heard this on the radio news. (Cannot remember where, I’ve been cross country this week.) Gas prices are now officially over $3/gallon for regular. In the Pacific Northwest, prices were over $3.20/gallon for the same grade. And this coming just about one month after the US Energy Information Agency said that we’ll be seeing lower gas prices this summer.</p>
<p>Lower than what?</p>
<p>With continued “unplanned refinery outages” (oh they learn so fast) just as we’re moving into storm season (seems the tornados are starting out pretty strong this year), I cannot even begin to predict. If we actually get a storm in the Gulf of Mexico, I predict we’ll see $4/gallon this summer.</p>
<p>But it really does not matter. This summer, next summer. We’ll see $4/gallon for regular gas by the end of 2008. The sooner the better, as discussed in my last post, for keeping prices lower longer. Of course, I’m not convinced that lower prices are a good goal. higher prices not only encourage conservation (read as “reduce global warming emissions) but also make alternative fuels more profitable. And nothing drives investment and invention like profit.</p>
<p>So do we attempt to take the lead and seize the moment? Tax gas up to $4/gallon now, and collect the revenues while we wait for the actual price to go up? We could phase it in over the next 3 months. But if a hurricane hits in the Gulf, we might be more than a bit behind the actual price rise.</p>
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